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Because everyone seems to be talking about “personal brands” these days.

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Bringing Citizen Participation to the Heart of the Administration

January 30th, 2009 No Comments

Over the past several weeks (and months, really) much has been made of the Obama campaign’s impressive application of the internet and Web 2.0 to connect with, raise funds from, and mobilise his supporters. I have long applauded those activities, particularly the degree with which such efforts enabled supporters to feel part of the movement. [...]

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Social Obamedia

January 28th, 2009 No Comments

Great post this morning by Emma Mulqueeny on a recent report on Obama’s social media strategy. My reaction to the Social Obamedia phenomenon has been one of contradictions: pride that the campaign’s application of key social media principles has been successful, optimism that it has generated such an avalanche of interest from the mainstream, and [...]

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